Our brand colors are the Okabe–Ito palette.

The Vizkraft brand palette is the Okabe–Ito colorblind-safe categorical palette — the canonical accessible palette in data visualization, designed so its colors stay perceptually distinct for people with the most common forms of color vision deficiency. We use it as our brand identity because it is the same palette our charts use: the colors on this page are the colors in your dashboards, chosen for distinctness rather than decoration. It holds up on both light and dark backgrounds, which is why the accent set is identical in either mode.

Full categorical palette: #0072B2 #E69F00 #009E73 #CC79A7 #D55E00 #56B4E9 #F0E442 #000000